I worked alongside Only Another’s Amazing team of art directors and designers to create a tone of voice and copy strategy for the Rebranding of The Gleamery, a premium dental experience specializing in teeth whitening services. My tasks involved articulating their intention to find a new way to land between the health/Medical field and luxury wellness treatments. The final result is web copy that is concise & clear with personality that feels like someone you admire and look up to, like an older sister. A huge piece of this project was finding the balance between accessibility, education and wellness within the tonal strategy.
