I supported a full re-brand for A-Frame under the agency, Palette Group as the lead copywriter. Our project objectives were to create a new website that articulated the mission and energy of A Frame and its respective brands. We were intentional to ensure our understanding of their operation as a holding company focusing on POC directed wellness brands. With this, for my role, I created highly attuned copy for different pillars of the brand that spoke on their mission from an activist lens while also communicating what they do.