I worked closely with the two owners of LDV, a curated platform for luxury design pieces. LDV needed support with brand positioning, tov, web copy, social copy, press releases and their pitch deck. I researched each piece and artist to create descriptive copy and stories that aligned with their brand ecosystem. They wanted a refined, elite, and sophisticated copy. I cultivated a brand tone that drew from the editorial qualities of a fashion/art magazine with a historical approach typical of auction houses like Christie’s.